She studied Economics at Istanbul University and completed a Masters Degree program in the same field.  After she worked as a stock broker, she went to Universtiy of California at Berkley to study marketing.  She worked as a marketing manager then she decided to dedicate herself to sports.  She formed a partnership with a company that organized sports events where she designed, managed and marketed new projects for 12 years subsequentlly she founded Seratonin Dijhal in 2021.  She is also a licensed athelete, first level trainer, marathon runner and triathlete.  She enjoys outdoor recreational activities such as mountaneering and rock climbing.   Her success as a business woman, public speaker and lecturer adds tremendous value to sports and brand names.